While the actual numbers vary, you should not expect a high number of customers seeing your posts. The best performing pages have 35% reach. Since you don’t have millions in the budget for social media, you will not see these numbers. At best, 10% of your audience will see your post. When the “total reached” exceeds 10% of your page likes, this is reaching friends of friends, or new customers outside of your immediate influence.
The answer to this dilemma (that most business owners miss) is to post a valuable piece of content. Then schedule it 60-90 days in the future. On any post, click the timestamp under the name. It will open the post in a new page, and you can copy the link to paste into your scheduled post.
As you make these small changes, you will succeed in developing a marketing plan. Apply these three not-behaviors to your list and you’ll notice a growth in your overall customer count.