Marketing is a highly specialized field. And among the seemingly infinite questions, is seems that there is no clear path of how to distinguish between creative firms and advertising companies, SMM agencies and SMO collaborations. What does it all mean?
Well, we’re here to help. We’re going to guide you through the right questions to be asking, and how to know that you’re in the right place. A marketing service, like any other service for your business, should solve a problem. This might be a plumber who fixes a water leak, or an accountant to do the due diligence to make sure that you’re in compliance with tax standards. No matter what, they should be on your side, working in your best interest, doing what’s necessary to apply their skills to help your company grow. Otherwise, what’s the point?
Anything in the vast world of marketing should do one thing: make the message clear from you to your optimal buyer. The most fundamental of all marketing principles isn’t sales, it’s communication. And your marketing company (partner, freelancer, or whatever) should understand the message you are trying to communicate, and work to better craft that in a way which will reach the customer.