I didn’t choose marketing. Marketing chose me. Even as a child, sports were difficult to watch because I kept wondering how much the billboards on the home run fence cost. I was kicked out of after school care because I kept opening shops selling pencils and custom made Pogs.
This is a life passion, something I can’t not do. And for years, I’ve shared this knowledge to solopreneurs and small business owners around the world. The idea is not about making beautiful posts. It’s creating content
that people will see and respond to.
My style is very relatable and casual, perhaps with a few curse words, and I never say anything gratuitous. The best message that’s boring will be heard by no one.
17 years of experience in marketing, Jeff saw the launch of Facebook to a global audience, the death of MySpace and the newer trends like YouTube Shorts, Google Performance Max, and how the highest attention channels can work for entrepreneurs and small business. The point isn’t to be a social or SEO expert. It’s about the ability to adapt to where the attention is at, then leverage it for maximum community growth and leverage.